Jetstar Pacific to return as Pacific Airlines

Aviation Updates Philippines – Following the sale of Qantas’ 30 percent stake to majority stakeholder Vietnam Airlines, the Vietnamese flag carrier plans to revert Jetstar Pacific backs to its original name as Pacific Airlines. This will enable Vietnam Airlines to streamline the latter with its corporate branding.

“With a highly competitive domestic market in Vietnam and the disruption caused by the coronavirus, the time is right to take advantage of the strength and scale of Vietnam Airlines in its home market,” Qantas Group Executive and Jetstar Group CEO, Gareth Evans said in a statement.

Pacific Airlines was founded in 1991, flying chartered cargo operations. In 2007, Jetstar integrated Pacific Airlines into its network after the sale of some stakes to Australian airline behemoth Qantas. Jetstar Pacific then followed suit with Jetstar’s corporate identity and business model as a low-cost carrier.

With the exit of Qantas, Vietnam Airlines plans to reintegrate Jetstar Pacific into its brand by, again, rebranding the low-cost airline as Pacific Airlines. However, the proposed move, which it sees as an opportunity to improve profitability, is still subject to government approval.

“Low-cost carriers will play a certain role in supporting the return of travel as restrictions ease, and by streamlining functions,” Vietnam Airlines executive vice president and Pacific Airlines chairman, Trinh Hong Quang, said in a report from Business Traveller.

“Pacific Airlines can remain competitive, inherit many of the efficiencies of Vietnam Airlines and continue to offer the low fares our customers expect,” the chairman added. One of its early moves will be to switch from Navitaire to Sabre reservation systems to integrate with the parent airline.

Photo from Airways Magazine