Philippine Airlines Enhances Frequent Flyer Programme

Aviation Updates Philippines - National flag carrier, Philippine Airlines has revamped its frequent flyer programme, the Mabuhay Miles. The new Mabuhay Miles programme promises more ways and options to redeem and earn miles.
NEW MABUHAY MILES. The renewed Mabuhay Miles frequent flyer programme has been given a new logo and slogan. It has been launched at an event at the City of Dreams, Manila. Photo by The Manila Bulletin.
Philippine Airlines' frequent flyer programme was revealed at an event at the City of Dreams, Manila. The Mabuhay Miles provides greater seating availability for each flight and allowing its members to redeem and earn miles even in peak travel seasons.

The enhanced loyalty programme also offers a wider range of partners from hotels, retailers and other airlines to financial institutions and telecommunications firms. During the launch, there are two new innovations unveiled, the Mabuhay Miles Travel Card and the myPALshop.

According to a website, the new Mabuhay Miles Travel Card is a multi-currency prepaid card that allows a member to earn and redeem miles for every purchase made with partner-merchants, while the myPALshop will be PAL's online store where one can shop (hotel deals, car rentals, tours and recreation packages, health, fashion, beauty and electronic items) and earn miles.

"We envision the Mabuhay Miles Program to be one of the key drivers in making Philippine Airlines the 'airline of choice'." said PAL President, Jaime J. Bautista.

"We thank our loyal patrons for their all-out support through the years. As part of the PAL family, we shall endeavor to offer them what they deserve - a more rewarding mileage and rewards program," Bautista added.

“Mabuhay Miles is more than just a frequent flyer program. It has become a symbol of PAL’s commitment to delight loyal customers by providing perks and privileges that are at par and even beyond its competitors.” Philippine Airlines Vice-President for Ancillary Business Group, Kevin Hartigan-Go said.

Source: Travel Daily Asia, Travel News Asia, Manila Bulletin