Cathay Pacific is rolling out a series of enhancements aimed at elevating the customer experience across its cabins and lounges. The Hong Kong-based airline recently showcased these new offerings at an exclusive event.
A highlight is the unveiling of Cathay’s all-new Premium Economy cabin, which will be retrofitted onto its Boeing 777-300ER aircraft this year.
The new Premium Economy seats boast increased personal space, leather headrests, additional privacy wings, and ample storage solutions.
Passengers can also enjoy a 15.6-inch 4K ultra-high-definition screen with an extensive entertainment library and Bluetooth audio streaming capabilities.
According to Cathay Pacific, every aspect of Cathay Pacific’s brand-new Premium Economy has been meticulously crafted with the customer in mind.
In addition to the new Premium Economy cabins, Cathay is introducing an exclusive selection of premium Chinese wines in First and Business Class cabins on long-haul routes until May 2024.
The curated wine list includes vintages from renowned Chinese winemakers like Domaines Barons de Rothschild Lafite, Silver Heights, Grace Vineyard and Xige Estate.
“We always put our customers at the centre of everything we do. We listen to our customers, and ensure that we understand what is important to them. These valuable insights continuously motivate us to go above and beyond to elevate our customers’ journeys and ensure that their experience with Cathay is truly unforgettable whenever they fly, shop, spend or dine with us.”
Vivian Lo, Cathay Pacific General Manager Customer Experience and Design
Cathay has also partnered with acclaimed Hong Kong restaurants like the Michelin-starred Louise and Cantonese institution Duddell’s to offer reimagined French and Cantonese cuisine across its routes and lounges. The airline aims to provide a taste of the city’s vibrant culinary scene.
Rounding out the experience is Cathay’s award-winning inflight entertainment system featuring the largest movie and TV library in Asia-Pacific with 4K video-on-demand across all cabins.
With these product investments, Cathay Pacific continues its drive to “become one of the world’s greatest service brands – and, from there, the best premium airline,” according to Lo.
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