ATR unveils luxurious new all-business class cabin design

European turboprop manufacturer ATR on Tuesday unveiled the design for a new All-Business Class cabin interior called “ETEREA” at the Aircraft Interiors Expo in Paris.

The spacious 1-1 layout features individual lie-flat business class seats with direct aisle access and large windows. The tailor-made seats by Geven offer ample legroom and recline along with a generous width of 21.6 inches (55 cm).

“The ETEREA business seat has been designed specifically for ATR by Geven. It will fit ATR’s standard seat rails for simplified aircraft customisation and retrofit. Passengers will experience a truly elevated journey from takeoff to touchdown, bringing regional aviation to new heights,” said Zuzana Hrnkova, ATR’s Vice President of Marketing.

Each seat includes a large personal side console that can serve as both a table and stowage compartment, taking advantage of ATR’s wider cabin compared to regional jets. Other premium options include an executive ceiling by removing overhead bins, USB charging ports, in-flight entertainment and high-speed internet.

Malaysia’s Berjaya Air will be the launch customer, outfitting two ATR 72-600s with the HighLine All-Business layout from 2025 to shuttle guests to its luxury hotels and resorts. The modification requires a supplemental type certificate.

“This new luxury shuttle configuration will redefine corporate and semi-private travel with an elevated guest experience without compromising sustainability,” Hrnkova stated.

ATR says the new high-end interior is part of its HighLine cabin collection announced last year to offer greater comfort and convenience on its turboprop aircraft. The design reveals ATR’s push upmarket into more premium regional travel.

While providing increased amenities and space, the HighLine interiors maintain ATR’s traditional advantage of operating economically and with lower emissions compared to regional jets. ATR claims its aircraft emit 45% less CO2 than similar-sized jets.

“ATR Highline-equipped aircraft are set to disrupt the regional travel industry and accelerate the decarbonization of regional air mobility,” ATR said in a press release.

The all-business cabin is the latest effort by ATR to improve the passenger experience on its turboprops which have suffered an image of being cramped and outdated compared to regional jets.

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