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PAL ranks among most trusted brands in PH

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An Airbus A321 (foreground) and Airbus A330 (background) of Philippine Airlines at Narita International Airport in Japan. (Photo by Alan Wilson, CC BY-SA 2.0, via Wikimedia Commons)

Philippine Airlines (PAL) has been named one of the top 50 trusted consumer brands in the Philippines, according to a recent survey conducted by marketing communications firms Campaign360 and Milieu Insight.

The flag carrier ranked 10th in the Philippine component of the Southeast Asia survey, which covered over 1,200 brands across 11 sectors. PAL was the only travel brand to place in the top 10, scoring high on quality of services, buying experience, customer service and trustworthiness.

The survey, which involved more than 10,000 online interviews across six Southeast Asian countries, evaluated brands on nine key attributes including awareness, purchase, quality, and innovation.

PAL President and Chief Operating Officer Capt. Stanley K. Ng expressed gratitude for the recognition. “We are elated by this recognition as one of Southeast Asia’s most loved brands. We are inspired to work even harder and serve even better,” Ng said.

He added that the survey insights would guide the airline in sustaining its strengths and enhancing specific brand attributes.

PAL Marketing Vice President Alvin Miranda stated that the airline’s branding would continue to evolve, focusing on consistency and customer satisfaction. “It will reflect our journey to become a strong global Filipino brand serving an increasingly more demanding and diverse set of consumers,” Miranda said.

Known for its Filipino hospitality, PAL currently serves 40 international and 32 domestic destinations as the country’s only full-service legacy carrier.

Other brands in the Philippines’ top 10 included Samsung, Shopee, Jollibee, Watsons, GCash, Lazada, McDonald’s, Netflix, and Apple.

Written by
Dirk Andrei Salcedo

An aviation enthusiast turned creator of the top aviation news portal in the Philippines, Dirk has a deep passion for everything that flies. When he's not keeping his finger on the pulse of the industry, he also volunteers with a major humanitarian organization, impacting people on the ground and in the sky.

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