Oneworld wants more airline members

Aviation Updates Philippines – A report from the Executive Traveller reveals that Oneworld, one of the six largest alliances in the world, plans to induct more airline members in its roster, amid the bounceback and continuous recovery of the airline industry.

Photo: Godwin Gabuat

Oneworld Chairman and Qatar Airways CEO Akbar Al Baker told Executive Traveller that he is in talks with Oman Air, Starlux Airlines, and ITA Airways. 

To recall, AUP and Flights In Asia reported a month ago the possible entry of Oman Air in the said alliance. In a statement to Reuters, the airline said that “"[t]his will provide us with excellent global connectivity, a seamless travel experience and more valuable loyalty offerings for our guests."

READ: Oman Air seeking OneWorld alliance membership

The chairman stressed that it can welcome airline members, “even if they are in the same area.” Qatar and Oman are geographically close, which may mean its route networks may overlap. However, Al Baker underscores the opportunities these may bring.

"For example, we work very closely with Royal Jordanian, we code-share with them, we have grown our business tremendously, and we see that there is still room to include others," he said.

In the end, Oneworld’s chairman targets to increase the alliance’s footprint and brand recognition globally.

"I would like Oneworld to continue to be more prominent, to be very visible, and we want the brand to be really recognised... when you look at what we in Qatar Airways are doing for Oneworld, I want all the other airlines to do the same."

New members can boost the alliance’s presence in different regions. Joining alliances may not be a bleak idea, as it may collectively aid in the swift recovery of the airline sector through various codeshares and partnerships.

With a report from Executive Traveller