Malaysia Airlines has announced a collaboration with Google aimed at strengthening Malaysia’s position as a leading tourist destination and driving digital transformation within the airline industry.
This partnership will see Malaysia Airlines utilize Google’s advanced digital marketing and AI solutions to optimize its commercial operations, streamline processes, and personalize travel experiences for customers.
Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said:
We are excited to embark on this transformative commercial journey with Google to strengthen our reach and capability by tapping into international markets. As the national flag carrier, we are deeply committed to driving the growth of tourism and fostering economic development in our country. By harnessing the power of Google’s technology innovation and expertise, we are confident that we can unlock new opportunities, elevate the travel experience, and strengthen Malaysia’s position as a leading tourism hub in the region, aligning with the Government’s vision for Visit Malaysia Year 2026 (VMY2026).
The collaboration comes as travel demand rebounds and surpasses pre-pandemic levels. Malaysia Airlines plans to leverage Google’s AI-powered Performance Max tool to optimize its marketing campaigns and reach a wider audience in a competitive travel market.
Farhan Qureshi, Google Malaysia, Pakistan & Frontier Markets Managing Director, said:
Malaysia’s tourism sector is poised for significant growth, and Google is committed to supporting Malaysia Airlines in capitalising on this opportunity. We’re thrilled to embark on this journey and explore what we can do more together this year.
This partnership signifies a crucial step in Malaysia Airlines’ digitalization efforts and aligns with the government’s vision for Visit Malaysia Year 2026.
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